Thompson Therapy Branding Session
When I first met with Dr. Ashley Thompson to start the planning process for an equestrian branding photography session for her business, Thompson Therapy, I was instantly excited about the opportunity! I felt an immediate connection to the gorgeous green space that is home to so many sassy happy horses, and where their humans spend all their free time. But happy horses, enjoying expansive green pastures, isn’t all that makes up Thompson Therapy. Dr. Thompson’s equine therapy program operates from the idea that within the horse-human interaction, moments of self-realization may eventually be experienced consciously and thus successfully integrated into one’s character and way of being. Dr. Thompson recognizes that the healing potential between horses and humans has more to do with the mystery and beauty of life than with scientific measurements of success. Offering a therapeutic program as a point of entry into a life that is self-sustaining, peaceful, centered, and conscious, clients are afforded a life-changing opportunity.
As a commercial equine photographer charged with working with horse-based business owners, I knew we needed to create marketing images that told a focused story about Thompson Therapy, the people and horses behind the brand, and the services that are unique to their program. So meeting with Ashley in advance of her commercial branding session was essential to ensure that the images we created together were consistent with her brand and message. The images must contribute to the audiences understanding of what Thompson Therapy has to offer their equine community.
Together we created a large library of licensed images for the Thompson Therapy team to use for their website, social media, and other marketing needs. Dr. Thompson and her team have a message to share with world, and now they have their very own image library to pull from to capture the attention of their ideal client!
Thompson Therapy provides a large number of programs and services for equestrians in St. Johns County, Florida. Programs include women’s retreats, horsemanship workshops, after school programs, equine-based therapy programs, riding lessons, training, and pasture board. To learn more about Thompson Therapy check out their website (updated images coming soon!) or follow them on Facebook and Instagram.
