Why an Equestrian Business Branding Session with Fast Horse Photography Should be in Your Future
Are you an equine or equestrian business owner struggling to leave your mark in the industry?
Do you have a product or service you’ve put your heart and soul into and could help horse owners across the country? Changing things up for western and English riders, alike?
For the last four years, you’ve put blood, sweat, and tears into your equestrian business. You’ve contacted the right people. You’ve made the right choices. You spared no expense when it comes to having a solid product to build a partnership with your clientele.
You have wonderful customers who trust you and what you create. But, you know there is an unreached market out there. People who need your help. And can’t find you.
Maybe it’s because you can’t get the word out fast enough?
Or, could it be because you need to powerfully position your equestrian brand? Advertise to the people who matter most? Horse lovers.
You thought you had a solid marketing campaign. Addressing equestrians near and far.
But, you realize now, you’ve missed the mark.
The photos you’ve used just don’t do your business justice. They don’t accurately represent who you are and what you offer. You know you need horse images to dazzle and convert to sales.
How do you do it? How do you generate images to reflect your brand and make you stand out in the horse industry? How do you bring your business to life?
You’ve even purchased stunning professional equine stock images. Although they are amazing, they don’t tell your story. Your brand story.
There’s gotta be a better way to get noticed. To draw in new clients and keep the current ones interested. And finally, keep up with the ever-changing horse and rider industry.
The answer my friends is an equestrian business branding session with Fast Horse Photography, and here’s why.
The artist behind the lens will craft professional horse pictures to share your story and reflect why you are the best choice in the industry. Equestrian photos with an emotional impact directing the viewer back to YOUR brand. YOUR business. Every time.
Images that convert.
Equine advertising photography specifically designed to aim your business at the horse enthusiasts who are looking for YOUR product. YOUR service.
Exciting photos.
Relatable.
Informative.
Ones to jog memories and give your audience all the feels.
Photos to draw people in. Get them interested. And act. Because, bottom line… that’s what you want, right?
But, how does Fast Horse Photography do it?
By helping you create a plan. A plan to get your brand message out to your current and potential audience.
With a specific and well-thought-out plan, you will build your personal branding story just for your equestrian business. A story that flows from image to image. Clear and concise. Leaving your audience with the answers they are looking for.
Your current and prospective customers have a problem and they need you to solve it. Not only solve it… but be THE BEST answer to their problem.
You know you have the answer they are looking for… but, how do you let them know? Distinct and accurate equestrian photos. With flair and excitement too.
Here are 6 steps to upping your equestrian branding game.
Bring your branding vision to life in your pre-session planning meeting. Be prepared to spend time with an in-depth discussion about your brand message. Be specific.
What is the story of your business?
What is your brand identity?
What are your marketing goals for your business?
How is your personal story reflected in your business? People want to know. This builds trust and authenticity.
What product or service are you offering to the horse community?
Imagining photos to represent your brand
Create a list of shots to put your brand in front of the right people.
Determine what feelings you want your photos to portray.
Consider the location to best highlight your brand.
Decide on clothing ideas to add finesse but not distract from your product or service.
Which props would enhance your equestrian photos?
Include “behind the scenes” images - shots to show authenticity.
Lifestyle shots to reflect the reality of using your product or service.
What about business style images for marketing material?
Environmental shots are key to show your audience your product or service usability.
Images crafted around the seasons and holidays
In your pre-session planning meeting, it is important to discuss seasons and holidays. For sure you will have marketing and ad campaigns designed for specific seasons and holidays. Think seasonal sales. Like a summer flysheet or a winter riding vest? A red white and blue saddle pad and matching halter. You want to be able to work those types of photos into your library.
Look back on the types of sales and ad campaigns you’ve had last year and think about what you will offer this coming year. Your professional horse photographer designs seasons and holidays right into your photoshoot. Imagine that!
Or, you can spread your photo sessions out quarterly to ensure you are getting a fresh library of images all year long. Either way, covering seasonal and holiday shots is a must. Giving you the photos you need year-round.
YOUR photo session is designed to tell YOUR BRAND story — YOUR Magical Day
The excitement of your session has been building for weeks. Yes, the day is finally here. The location, attire, props, even the weather are the perfect combination to highlight your equestrian product.
Your professional equine photographer knows how to get your four-legged to pose and smile pretty for the camera. You can read about her vast equestrian history and get to know her better.
She keeps you and your horses at ease the entire session. She dots every “i” and crosses every “t” when it comes to covering the important aspects of your brand message. The flow of the photo session reflects her equine knowledge and expertise. You feel well taken care of. And more importantly… heard. She gets it. She gets the message and image you are trying to portray with your horse business brand. Thank heavens.
And… if you are in search of equine product photography, Fast Horse Photography will capture the subtle nuances and detail of your product. Using the best angles and lighting to show off the features of your product. Photos to command attention.
Create a Library of Digital Images
Even more exciting than the day of your equestrian photoshoot is the day of your reveal. The opportunity to sit down and see the breathtaking images created just for your business. Detailed product photography that separates professional photos from iPhone selfies — there’s a time and a place for everything, right?
You will be set with your new digital equestrian library. You will have the perfect photos for ad campaigns you create throughout the year. Unique images made with your brand in mind.
Photos to reflect the person who stands behind your brand. YOU. Building trust. Building your customer base. Building a name in the industry. The name people return to. Again and again.
These customized photos are perfect for:
Website design
Social media images and campaigns
Blog posts
Print ads
Marketing material
Prints that “WOW” for your barn or office space
Fast Horse Photography will help you select and frame a selection of your photos to hang in your barn, office, and workspace. Images to remind you how far you’ve come and where you are going.
There’s no better marketing tool than a 40X60 right at the entrance of your office space. Talk about a bold statement. Putting your brand front and center with true to life equestrian images accentuating your brand.
The best part of the heirloom frames Fast Horse Photography offers… you can change out the prints as your business grows and you adapt to the needs of your customers.
If you are looking for organic equestrian imagery, designed just for your business… AND you are ready to make an impression and show the horse industry who’s boss, Fast Horse Photography is ready to get the ball rollin’.
Serving clients throughout North East Florida — St. Augustine, Jacksonville, Palm Coast, Gainesville, or Daytona.
Don’t hesitate. Contact us today. You won’t regret it.