5 Reasons You Need to Follow The Business Animal Podcast to Boost your Pet or Equine Marketing Strategy

Tame Your Unruly Business Beast with Help from Fast Horse Photography and Be More Business

Are you a horse business owner, equestrian business owner, or any type of animal-based business entrepreneur on the struggle bus? 

You’ve created an amazing product...

You offer tremendous services in your industry, but you just can’t seem to get the word out?

Maybe your marketing strategy has taken a back seat because of all the work you have to do... Or worse yet, taken on a crazy life of its own. Are you with me?

When you started your business, you had no idea how much work would be involved in marketing yourself. Social media. Influencers. Yelp reviews. Customer appreciation. The list goes on and on. 

How is a girl to keep up? I mean really?

Well, do we have a treat for you? A podcast that addresses the real issues behind running a business… Offering clear and specific solutions to level up your marketing strategy. 

We’re talking concise directives here folks. Ways to improve your marketing and tame that wild beast of yours. 

The pet or equine industry is unique and requires a knowledge base specific to the quirks and realities of the field. That’s where The Business Animal comes in to “share stories, techniques, strategies, and inspiration just for businesses in the equine, pet and agricultural space.”

Cara Taylor Swift of Fast Horse Photography and Kimberly Beer of Be More Business teamed up to create a podcast to be your go-to source in the industry. A place to find “Subjects you can relate to and that address the unique aspects of the animal and pet industry. We’ve also packed in a lot of practical knowledge you can actually use to start, grow and prosper in both business and life.”

What’s not to love?

Before you go any further — take The Business Animal quiz to figure out what type of business animal you are. 

Now there’s no question what type you are!

5 Reasons Why You Should Follow The Business Animal to Tame that Wild Business Beast of Yours

1. Seriously Entertaining

First off who wants to listen to a boring podcast? “Me, me, me…” Said nobody ever. 

Cara and Kimberly are fun and funny. Who doesn’t need solid humor in their lives? Especially right now. They are authentic, transparent, and honest too. They share their struggles and woes, but also their wins. They are the first to laugh at themselves and share stories to keep you interested in the journey. 

2. Clear and Specific

How many times have you listened to a podcast or followed a Youtuber and wound up skipping to the end to get the good stuff? Nobody wants to drudge through a podcast to wait for the end to learn the big takeaway. Nobody. Worse, is when there aren’t any clear takeaways to learn from. Just a big giant discussion with no end in sight. Who’s got time for that?

Cara and Kimberly start every podcast with their Big 3 — The 3 takeaways you will gather from the podcast. Their takeaways are consistent and concise. Answering your burning questions. Covering the topics you are dying to know the answers to. They give resources and tools you can use to help drive your animal or equine business to success.

3. Helpful Topics

The Business Animal knows you don’t have all the time in the world to listen to and read up on successful business strategies that translate to equine, pet, or animal-based business to sort out what works best for you. You are busy and they get it. Their no-nonsense approach is created with you in mind. 

Not only are they clear and concise, but they cover topics that matter most to you. Like email marketing, social proofing your business, creating a positive customer experience, and so much more. Topics to help tame your business animal. Ideas and thoughts to take your equine business from Ehhh… to WOWZA. 

They ask you specific questions to help you determine what you are looking for and how they can help. 

“Are you wowing your clients at every step of their experience with your animal, pet, or equine-based business?”

“Customers who feel appreciated, respected, valued, and recognized are loyal because they have an emotional connection to your company. In this episode, Cara and Kim discuss the importance of creating a customer experience that wows your ideal client, reduces points of friction, and creates a relationship that sets your business apart from the competition and keeps your clients coming back again and again.”

Why should you choose the perfect marketing images for your business?

“Consumers are inundated with hundreds — if not thousands — of marketing images every day. How do you choose images that get noticed, communicate your brand message, and create an action that results in a sale? In this episode, Kim and Cara give you some insight on what you should consider when choosing that perfect image to represent your business.”

“Why should you be repurposing content?” 

“It just makes good business sense! The truth is only a small fraction of your audience will see your content, let alone the new potential audience you hope to reach, so repurposing the meaty content you’ve spent time and energy perfecting means that there’s a better chance you will reach your target audience.”

4. Tools and More Tools

Maybe you are new to the marketing world? 

Or, you’ve wrestled with your business beast for a while now, but don’t know how to move forward. 

Well, there’s no better place than following The Business Animal podcast to help you rev up your animal business practices. You already learned about the Big 3. But, The Business Animal offers you all kinds of tips and tools to help you develop your brand message and marketing technique.

How to create a successful mindset. Creating and building customer loyalty. Partnering up with like-minded business owners to collaborate and curate new ideas. Using quizzes to drive traffic, to learn about your customers. and give them the tools and resources they are looking for. 

Each episode will build your business prowess and create a mindset for success. 

AND… they offer lots of free stuff. Like a Joint Venture “SMART PLAN WORKSHEET.” “THE FIVE EMAILS EVERY BUSINESS SHOULD HAVE.” And… “YOUR MARKETING IMAGE CHECKLIST.” That’s just to name a few. Seriously, you can’t go wrong.

They also offer a bunch of discount codes for tools to help you in your business journey.

5. Information from Different Sources

Let’s be honest, sometimes owning your own equestrian business or pet-based business can make you feel like you are on an island all by yourself. Sure, your family and friends support you… but they don’t truly understand the ins and outs of the daily grind of running your business gig. Am I right? 

You need sources and resources to keep your motivation going. Truly, you can only research on your own so much until you are out of ideas and unable to decide where to go next. 

The beauty of The Business Animal Podcast, the sources, and resources are thoroughly researched for you. Not only do you have Cara and Kimberly giving you solid information, but also professionals in the industry who are willing to share their success. Say bye-bye to the one-person island, and hello to thoughts and support from a team of people in your corner. 

“Building a network is one of the best — and most important — things you can do in your life and your business. Whether you’re in growth mode with your business or learning how to balance life with entrepreneurship, your network is there to support you and motivate you. In this episode, Kim and Cara talk about how to build a Sustainability Squad. This is your support network as an entrepreneur, and the people you recruit for this squad can make a huge difference in your bottom line and your peace of mind. You’ll learn six key roles you should fill in your own squad plus pick up some great tips on how to find and work with each.” 

“Have fun and build that mindful network you need to give you the “go juice” to realize your business goals with this handy workbook. Learn where to fill each of the six “roles” of your squad and drill down on how you can get (and provide) the most value for each.” 

And guess what? ANOTHER free tool! “RECRUIT YOUR SUSTAINABILITY SQUAD” WORKBOOK! 

People, The Business Animal is the solution to your equine business and animal-based business needs. Subscribe now so you don’t miss another episode. 

Don’t worry, you can catch up on all of the episodes in no time at all. Head on over, now. 

What are you waiting for?